Let’s get to business. Most web designers know enough about marketing. In fact, most web designers have only one thought in mind when designing a website, namely “. How beautiful site and a great addition to my portfolio ‘
Not all web designers are terrible and some of them are very well versed in marketing and I know that the site is to bring customers and business to make money. But such people are in the minority, as many people working in the field of marketing knows nothing about the direct response methods, and have never read a book critical of marketing ever written: Claude Hopkins Advertising Research.
And when they come into contact with the designer of the “creative” web, instead of “marketing” web designer, it may be enough to leave without a word, especially if the creative types think that what they do to actually “marketing ‘no child to the colors and shapes.
The first thing the designer has to start criticizing WordPress, told me that it is useless, like web design platform, because it is not enough control over the outcome. Titles of columns, readable type.
This meant that they have a designer to sites they like and not that pleasant sites of potential customers, and sales have been in business design wanted. Face. In general, a site with decent links will be knocking on the site without a link, no matter how good “SEO copywriting.”
The designer, once said that I know about copywriting that the company will build.
The upper half of the page great graphics change every few seconds. The customer can disappear forever.
Specimen was filled with material about how long the company has been in business (if that is important and that if anyone cares )…. copywriter, and then managed to use the real killer to sell f. “We will not beat the price” This is a killer sale, because there is always someone who will beat the price, so it’s always a bad idea to sell on price, and have very convincing evidence that the person who writing the copy is not the marketing strategy of the microscopic understanding. An effective website should want the prospect to take action. This can be called to a meeting or training report download contact information such as address or telephone number to arrange.
Final (and unforgivable), sin was the lack of an e-mail capture forms, which is the most common sin of web design committed by those who are ignorant. Resolution of the potential customer to leave your site without even trying to get more information about suicide is a form of marketing.
So, how can you know if a web designer is likely to spend money?
Ask if they design the site to WordPress.
Look at sites they have created. If the beautiful graphics and animation takes a large part of the page, be careful.
If you look at the information, not give him a good reason why you should do business with this company, or the sounds of things you find on most other sites to copy? If the words of the same old things to say about the price and how long the company has been in business, beware.
There is a form of e-mail capture on the site? If there is one, the designer makes a great sin, marketing, and probably does not care about generating leads for your business.
There are specially designed and written pages for each product or service aspect? If not, the site is not as effective as it could be.
Each page, so the main choice for potential customers, the desired result. If a page contains too many choices, the designer does not that prospect, and probably only play with the design.
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